Legal
Privacy Policy
Last updated: June 2026
1. Information We Collect
When a prospective client submits an enquiry through Alderstone's website, we collect the information provided directly: name, business name, website (if applicable), phone number, email address, city, industry, and any message or details shared voluntarily. Separately, we use privacy-friendly, cookieless site analytics to understand aggregate traffic (page views and general visit patterns) without identifying individual visitors. We do not use tracking cookies, third-party advertising pixels, or any method beyond these two.
2. How Information Is Used
Information submitted through Alderstone's enquiry form is used solely to respond to the enquiry, prepare an initial assessment of the business, and schedule and conduct a growth call regarding the prospective engagement. For active clients, contact information is used to deliver agreed services, share performance reporting, and provide support. Information is never used for purposes beyond these without the client's explicit consent.
3. Lead Data From Client Websites
Where Alderstone builds and manages a website on behalf of a client, any lead data captured through that website's forms (names, contact details, enquiries from the client's own customers) is stored in a database associated exclusively with that client's business. This data belongs to the client and is provided to them in full. Alderstone does not access, use, or share this data for any purpose beyond operating the client's website and providing it to the client.
4. Information Sharing
Alderstone does not sell, rent, or trade any personal information to third parties. Information may be shared with service providers strictly necessary to deliver our services, for example, email delivery providers for transactional communication, or hosting providers for website infrastructure, and only to the extent necessary for that purpose.
5. Data Retention
Enquiry data from prospective clients who do not proceed with an engagement is retained for a reasonable period to allow follow-up communication, and may be deleted upon request. Data associated with active client engagements is retained for the duration of the engagement and provided in full to the client upon its conclusion.
6. Data Security
Information submitted to Alderstone is stored using industry-standard database infrastructure with access restricted to those operating the business. While reasonable measures are taken to protect information, no method of electronic storage can be guaranteed completely secure.
7. Your Rights
Any individual who has submitted information to Alderstone may request access to, correction of, or deletion of that information at any time by contacting us through the details published in the footer of our website.
8. Changes to This Policy
This Privacy Policy may be updated periodically to reflect changes in our practices. The most current version will always be available on this page.
9. Contact
Questions regarding this Privacy Policy or how information is handled may be directed to the contact details published in the footer of Alderstone's website.